Plumfind - Social Media Calculator

Try this FREE Calculator by Plumfind, to estimate the level of user engagement from your advertising campaigns.

The total amount of money you will invest in advertising. This amount does not include any agency fees.

$ 1000

Engagement rate measures the likelihood that a person will click, react to, comment on, share or expand an ad.

2 %

Frequency measures the average number of times that each person sees your ad. The calculation is the number of impressions divided by the reach.

CPM denotes the price of every 1,000 impressions an ad receives

$ 25


Estimated Total Impressions: How many times your ads will be displayed.	40,000
Estimated Total Reach: How many people will see your ads.	13,333
User Engagement Estimate:
Total number of clicks, reacts, comments and shares:	800
Cost per page engagement:	$1.25

What is Google Analytics 4 and do you need to switch today?

There’s a new kid in town when it comes to measuring web interactions...

How to Implement Google Tag Manager for Single-Page Applications such as React

We love single-page applications: they can be incredibly fast and offer a wonderful user experience...

Compare the top advertising platforms and find the best one to match your needs

Top advertising platforms offer different features to address your marketing needs...

5 things to remember when writing a compelling search ad copy

Paid ads can be incredibly lucrative for your business...

The role of Marketing Communications in the success of a brand

Imagine you have created a life-changing product...

These five Facebook ad copy examples are the best for your B2B business

What is an ad without a copy called? It’s called a “Bad Ad!”...

Q. How do I use the calculator?

This calculator is designed to give you a quick overview of digital advertising on Facebook (Meta). By moving the sliders, you can test the impact of different business assumptions. Some of the sliders will have a much bigger impact on your results, such as the engagement rate.

Q. What do these numbers even mean?

You can think of this calculator as a simulator. Cost per page engagement is one of the key values: if it’s in the lower range (e.g., $1), it will be much easier for your business to be profitable. Depending on your industry vertical, the cost per engagement may be much higher than $1, in which case focusing on a profitability metric, such as Return on Ad Spend, would enable you to have a more accurate read on your advertising operations.

Q. Where can I get these numbers for my business?

While each business owner has to do their own due diligence, some of these input values can be used as benchmarks. For more details, please check your engagement rate rankings on Facebook (Meta) as explained here.

Q. This calculator is too basic for my needs. Where can I find a more advanced calculator?

If you are interested in more detailed calculations and projections, please get in touch with us. We can customize the calculator based on your needs.

Easily estimate your expected user engagement metrics on Facebook (Meta)