This audience includes consumers who are actively planning to buy hats. While the majority of consumers are looking for informal wear, such as baseball caps, some of them are researching more formal styles, such as fascinators, berets, fedora hats and panama hats. These consumers are looking for content on the web and social media to learn about the latest trends and styles, find well-written reviews and connect with other fashion enthusiasts and influencers.
There are no clear seasonal trends for this audience.
Female and male consumers have similar levels of interest for this audience.
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We analyzed Google Analytics accounts with millions of users to compile this dataset.
Our data set covers January 2020 to November 2021.