In-Market Audience Breakdown

Apparel & Accessories/Formal Wear

This audience includes consumers who are actively planning to buy formal clothing and accessories for specific events, such as weddings, graduations, proms, corporate events and cocktail parties. This audience covers different style options such as bridal wear, gowns, tuxedos and formal business attire such as suits. Consumers in this audience use the web and social media to get inspiration, make design choices, compare prices and undestand product features, such as colors, patterns and sizes.

Apparel & Accessories/Formal Wear


Our dataset shows a peak in late Q1 (February and March). In Q4, there is also increased interest in this audience during the Holiday shopping season.


This audience includes significantly more female consumers than male consumers.

Also interested in


Suggested keywords


Suggested content


Our Methodology

We analyzed Google Analytics accounts with millions of users to compile this dataset.



Our data set covers January 2020 to November 2021.