In-Market Audience Breakdown

Apparel & Accessories/Backpacks

This audience includes consumers who are actively planning to purchase backpacks. They use the web and social media to compare different styles, sizes, colors and prices. They are keen to understand which backpacks are the most suitable for various activities, including school, work, sports, outdoors and travel. This is mostly a business-to-consumer (B2C) audience.

Apparel & Accessories/Backpacks


This segment has no seasonal patterns, but there is an uptick in interest for school and work backpacks during the Back to School shopping season.


Female and male consumers have similar levels of interest for this audience.

Suggested keywords


Our Methodology

We analyzed Google Analytics accounts with millions of users to compile this dataset.



Our data set covers January 2020 to November 2021.