This audience includes consumers who are looking for sports or exercise clothing. They are interested in finding the right apparel for different actvities, such as gym training, running, yoga, walking and other types of physical exercise. While running apparel and yoga outfits are the top two subcategories, consumers are also interested in buying activewear products for many other purposes, even working from home. On the web and social media, these consumers look for content that cover the latest designs and fashion trends. This is mostly a business-to-consumer (B2C) audience.
There is increased interest during the Spring months. In Q4, there is also a peak for this audience during the Holiday shopping season.
This audience includes more female consumers than male consumers.
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We analyzed Google Analytics accounts with millions of users to compile this dataset.
Our data set covers January 2020 to November 2021.