Anyone who wants to build their skills in Paid Advertising and Digital Marketing. Plumfind Academy will help you find an easier approach to enhancing your skills.
Around what topics do we create courses?
We are creating courses around Digital Advertising such as Google Ads, Google Analytics, Facebook Ads, Google Tag Manager, Automation in Marketing, etc
Will I get any certificates?
Upon completion of each course, you will receive a certificate. It can be downloaded once you have answered the quiz correctly.
About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights)
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (Google Economic Impact Report)
Mention social proof in your Google Ads, but keep it short. "Trusted by 8,000 companies" or "Used by the biggest brands" is a bit vague, but it shows that users can trust your brand.
Target high-intent keywords indicating that people are looking for a competitor, such as "[your brand] alternative" or "[your brand] versus [competitor]." You'll reach buyers who are closer to conversion.
If you know users who search this keyword are looking to do something specific (in this case, eat steak at a restaurant), make it easy for them to do that thing. Depending on your business, users might want to sign up, see pricing, or book a reservation.