Articles & Resources: Insights to Keep You Ahead
Discover in-depth articles on the latest trends, strategies, and innovations. Stay informed, get inspired, and explore ideas that drive success.
All Hotel Marketing Posts
- Why You’re Seeing High Direct Traffic in GA4—and How to Accurately Track Its True Source
What is direct traffic in Google Analytics (GA4)?The term “GA4 direct traffic” describes visitors whose source and medium are not clearly known. This indicates that GA4 can’t figure out how… Read more: Why You’re Seeing High Direct Traffic in GA4—and How to Accurately Track Its True Source - How Server-Side Tracking Transforms Customer Segmentation for Hotels?
Hotel marketers have long struggled with incomplete customer data, making precise targeting nearly impossible. But new testing reveals that server-side tracking doesn’t just capture more data, it fundamentally transforms how… Read more: How Server-Side Tracking Transforms Customer Segmentation for Hotels? - Is Server-Side Tracking Legal? Understanding Privacy Compliance in Modern AnalyticsWith browsers implementing stricter cookie restrictions and privacy laws tightening globally, many marketers are discovering server-side tracking as a potential solution. But a critical question emerges: if server-side tracking enables… Read more: Is Server-Side Tracking Legal? Understanding Privacy Compliance in Modern Analytics
- How AI is Democratizing Advanced Technology for Hotels of All SizesThe hospitality industry is experiencing a technological revolution that’s leveling the playing field between boutique hotels and global chains. Advanced AI applications that were once exclusive to large corporations with… Read more: How AI is Democratizing Advanced Technology for Hotels of All Sizes
- Why Hotels Are Losing Money on Marketing Data—And How to Fix ItEvery day, hotels pay Google and Facebook significant amounts for advertising, expecting better data in return. But what if the data you’re receiving is fundamentally incomplete? What if the platforms… Read more: Why Hotels Are Losing Money on Marketing Data—And How to Fix It
- The Cookie Consent Crisis: How GDPR is Breaking Hotel Marketing AnalyticsPrivacy regulations and browser restrictions are fundamentally disrupting how hotels track guest behavior and measure marketing effectiveness. What appears to be a simple “Accept All” or “Reject All” choice is… Read more: The Cookie Consent Crisis: How GDPR is Breaking Hotel Marketing Analytics
- iFrames vs Cross-Domain: Which Booking Engine Setup is Killing Your Marketing Data?Hotel booking engines operate through different technical implementations that can dramatically impact your ability to track marketing performance. Understanding these differences is crucial for making informed decisions about your property’s… Read more: iFrames vs Cross-Domain: Which Booking Engine Setup is Killing Your Marketing Data?
- Cross-Domain Tracking in Hotel Marketing: The Technical Challenge Nobody Talks AboutHotel marketing has evolved into a complex ecosystem where success depends on seamlessly integrating multiple platforms and tracking systems. Modern hotels operate across various domains-, from booking engines to loyalty… Read more: Cross-Domain Tracking in Hotel Marketing: The Technical Challenge Nobody Talks About
- Breaking Free from OTA Dependency: Why Hotels Need Better Data Tracking and Direct BookingsThe hospitality industry faces a critical challenge that’s costing hotels millions in unnecessary commissions. While Online Travel Agencies (OTAs) continue to dominate the booking landscape, hotels are missing out on… Read more: Breaking Free from OTA Dependency: Why Hotels Need Better Data Tracking and Direct Bookings
- Google Tag Gateway: A Game-Changer for Hospitality Marketing and Guest Data AnalyticsGoogle has rolled out a significant update to its advertising and analytics infrastructure with the launch of Google Tag Gateway, offering hospitality businesses a powerful new way to enhance their… Read more: Google Tag Gateway: A Game-Changer for Hospitality Marketing and Guest Data Analytics
- Why Your Hotel’s Facebook Ads Don’t Match Your Bookings? And How to Fix It!Picture this: You’re a hotel marketing manager who just spent $50,000 on Facebook ads last month. Your dashboard shows 200 conversions, but your actual bookings tell a different story –… Read more: Why Your Hotel’s Facebook Ads Don’t Match Your Bookings? And How to Fix It!
- How Stricter Data Laws Are Changing Hotel Tracking ForeverPrivacy regulations are tightening globally, making traditional website tracking increasingly difficult. What began as isolated privacy initiatives has evolved into a worldwide crackdown on data collection, with new laws emerging… Read more: How Stricter Data Laws Are Changing Hotel Tracking Forever
- How Cloud Tracking Helped One Hotel Recover 15% More Guest DataHotel X’s revenue manager noticed something intriguing when reviewing her monthly reports. After switching to cloud-based tracking, her data accuracy improved significantly, capturing guest interactions that were previously invisible due… Read more: How Cloud Tracking Helped One Hotel Recover 15% More Guest Data
- Why Smart Hotel Marketers Are Switching to Server-Side TrackingThe hospitality industry is experiencing a seismic shift in how marketing data is collected and analyzed. Smart hotel marketers are abandoning traditional client-side tracking in favor of server-side tracking (SST),… Read more: Why Smart Hotel Marketers Are Switching to Server-Side Tracking
- How Hotels Can Protect Their Google Analytics Data from Ad BlockersThe Hidden Threat to Your Hotel’s Digital Strategy Hotel executives, your booking data might be more incomplete than you realize. With over 42% of internet users worldwide using ad blockers,… Read more: How Hotels Can Protect Their Google Analytics Data from Ad Blockers
- Hotel Marketing Tracking: Navigating Privacy Changes in 2025Understanding Conversion Tracking Conversion tracking measures when website visitors complete desired actions like booking rooms, requesting quotes, or signing up for newsletters. For hotels, this data drives marketing decisions, budget… Read more: Hotel Marketing Tracking: Navigating Privacy Changes in 2025
- Why Hotel marketing data tracking is critical in 2025?In today’s hyper-competitive hospitality landscape, successful hotel marketing requires more than intuition. It demands data-driven precision. Digital marketing analytics collects, analyzes, and interprets data from multiple channels to optimize your… Read more: Why Hotel marketing data tracking is critical in 2025?
- What are the key differences between AWS and Google Cloud for server-side trackingKey Differences Between AWS and Google Cloud for Server-Side Tracking in Hospitality Before diving into technical comparisons, here’s the critical insight for hotel owners: AWS provides granular infrastructure control for… Read more: What are the key differences between AWS and Google Cloud for server-side tracking
- Why Your Hotel’s Conversion Tracking is Failing (And How to Fix It)Imagine this – Your hotel’s marketing campaigns are running smoothly, your ads are live, and traffic is flowing to your website. Yet, when you check your bookings, the numbers don’t… Read more: Why Your Hotel’s Conversion Tracking is Failing (And How to Fix It)
