Articles & Resources: Insights to Keep You Ahead
Discover in-depth articles on the latest trends, strategies, and innovations. Stay informed, get inspired, and explore ideas that drive success.
Recent Posts
- Why You’re Seeing High Direct Traffic in GA4—and How to Accurately Track Its True Source
What is direct traffic in Google Analytics (GA4)?The term “GA4… Read more: Why You’re Seeing High Direct Traffic in GA4—and How to Accurately Track Its True Source - How Server-Side Tracking Transforms Customer Segmentation for Hotels?
Hotel marketers have long struggled with incomplete customer data, making… Read more: How Server-Side Tracking Transforms Customer Segmentation for Hotels? - Is Server-Side Tracking Legal? Understanding Privacy Compliance in Modern AnalyticsWith browsers implementing stricter cookie restrictions and privacy laws tightening… Read more: Is Server-Side Tracking Legal? Understanding Privacy Compliance in Modern Analytics
- How AI is Democratizing Advanced Technology for Hotels of All SizesThe hospitality industry is experiencing a technological revolution that’s leveling… Read more: How AI is Democratizing Advanced Technology for Hotels of All Sizes
- Why Hotels Are Losing Money on Marketing Data—And How to Fix ItEvery day, hotels pay Google and Facebook significant amounts for… Read more: Why Hotels Are Losing Money on Marketing Data—And How to Fix It
- The Cookie Consent Crisis: How GDPR is Breaking Hotel Marketing AnalyticsPrivacy regulations and browser restrictions are fundamentally disrupting how hotels… Read more: The Cookie Consent Crisis: How GDPR is Breaking Hotel Marketing Analytics
Case Studies
Plumfind Nearly Tripled Client Revenue with 195% Growth in Just One Month
Plumfind’s comprehensive analytics optimization delivered unprecedented growth for an e-commerce client, transforming their user acquisition and conversion performance in record time.
09th July 2025
How Plumfind Delivered 199% Revenue Increase Through Server-Side Tracking Implementation
Plumfind’s advanced server-side tracking solution transformed an e-commerce company’s digital analytics performance, revealing hidden revenue and dramatically improving conversion visibility.
09th July 2025
Colorado Based Adventure Sports Company
Plumfind, as a specialist in advanced server-side tracking and digital analytics optimization, helped an adventure sports company overcome critical data tracking limitations that were hampering their marketing effectiveness. This comprehensive case study demonstrates how proper server-side implementation can dramatically improve conversion tracking and marketing ROI for outdoor adventure businesses.
30th June 2025
Plumfind 2025 Trends Report
Fashion in 2025 is bold, sustainable, and unpredictable. From rich hues like Mocha Mousse and Oxblood to eco-conscious materials like lyocell, the industry is evolving fast. Baggy silhouettes and bell bottoms are making a comeback, while brands navigate shifting consumer spending and global trade challenges.
What’s next? Our exclusive Plumfind Fashion Trends Report – 2025 reveals the key insights, data-driven predictions, and opportunities shaping the year ahead. Stay ahead of the competition—download the report now and turn trends into strategy!
