Fundamentals of Google Analytics 4

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About the course:

Google Analytics is the industry-standard tool for measuring user interactions and engagement. This course will give you an introduction to key metrics and dimensions using practical examples. GA4, or Google Analytics 4, is the latest version of Google's web analytics platform. It is designed to provide businesses and website owners with a comprehensive understanding of user behavior across different devices and platforms. GA4 offers advanced tracking and reporting capabilities, allowing users to gain insights into user engagement, conversion rates, and overall website performance.

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