Google Ads Specialization

Lessons

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About the course:

This is our first specialization course. Google Ads is the leading online advertising platform and once you master it, working with the other platforms will be much easier. This course is designed to give you the core skills you need to design and optimize successful Google Ads campaigns. It does this by taking a practical approach and using examples from the real world. You will explore keyword and audience research, bidding techniques and conversion tracking to get a holistic perspective on Google Ads. By the end of the course, you will gain some of the key skills and knowledge required to work with the Google Ads platform.

Certificate