Introduction to Search Engine Marketing
Lessons
About the course:
Search Engine Marketing is all about connecting with the right audience, with the right message at the right time. From pay-per-click text ads to video ads, from display ads to remarketing techniques, we will cover the key methods with concrete examples from the leading advertising platforms, including Google Ads and Microsoft Ads. You will learn about intent-based marketing and how these platforms work. You will explore the auction process that determine which ads are shown and you will have an in-depth understanding of keywords and audiences. The course is designed for those who have already completed our Introduction to Digital Marketing course.
Certificate
