What is Lead Generation?

..."> Plumfind - Lead Generation Toolkit

Plumfind Toolkit for Lead Generation

What is Lead Generation?

Creating leads is a key step in the sales pipeline that involves attracting potential buyers. Many businesses would collapse without this step in the sales process. Any potential customer who has expressed an interest in, but has not yet demonstrated, the ability to purchase the company's goods or services is considered a lead.

You have to generate new leads to expand your business and increase your income. Businesses often face difficulties in generating revenue, especially in highly competitive markets.

How is lead generation important for your business?

With the explosion of interest in ad platforms and social media channels, getting your message across to your intended audience is getting more challenging every year. Companies need to take a more targeted approach to marketing in order to get noticed by their customers in today's market because traditional methods, such as mass advertising and email blast campaigns, no longer work.

Lead generation specialists carry out these tasks, and they are crucial to the success of your business. While it's common knowledge that lead generation is crucial, many CEOs are still not taking full advantage of the opportunities it presents.

This seems tough, but important!

Is there any way I can automate this process?


What are the benefits of automating your lead generation process?

When routine tasks are automated, your team can spend more time talking to potential customers about what they require from your business. Automating certain aspects of your sales and marketing procedures allows you to maintain a full pipeline without engaging in mindless routines.

Rather than wasting time on mundane tasks, your team can focus on growth-driving activities like making sales and trying out new approaches.

Here are some of our favorite tools that can save you tons of time and increase your lead generation efficiency.

List of Tools:

  • Lead Productivity Tools

  1. Leadquizzes.com: Create a test to find out more about potential customers and gather contact information. Through the use of LeadQuizzes, customers have increased their lead capture rates by as much as 500%. Furthermore, the responses you gather can aid in audience segmentation and comprehension.
  2. LinkedIn Sales Navigator: It should come as no surprise that the business networking website LinkedIn stores a plethora of information about various companies in its databases. The LinkedIn Sales Navigator provides access to this rich dataset. You'll be able to find and connect with the right people with the help of this lead generation and sales tool.
  3. Pipedrive: It markets itself as user-friendly due in large part to its intuitive interface. Keeping tabs on your interactions with prospects is a breeze with this automated lead generation software. When you log in, you'll be able to view everything in a single consolidated dashboard.
  4. ProProfs Survey Maker is a conversion rate optimization (CRO) tool and lead generation program made to get the most out of your users by getting them to fill out surveys. Scorecards, skip logic, over 15 different question types, visual questions, and many more features are available to help you create engaging, interactive, and unique surveys for your visitors.
  5. D7 Lead Finder is a cloud-based lead scraper that can be used to create leads. Finding lead data across different social media channels and websites only requires some basic search information. In a matter of minutes, the service can return hundreds of leads for use in the sales process. Please note that conversion rates from these \“cold\” leads will be much lower than leads that you generate through your inbound efforts.
  6. Flowlu: The free version of Flowlu's lead capture software is exceptional. Create highly effective lead capture forms for your web app, leading to more signups and sales. Securely record new leads in a database that also includes a calendar, task management, and lead tracking features. Detailed metrics covering performance reviews, financials, and sales funnels are available. The efficiency of even the busiest sales teams can be maintained by processing multiple deals, tasks, and projects simultaneously.

  • Email Marketing Automation Tools

  1. Snov.io is a powerful application that can do a wide variety of tasks, including gathering emails from a company's website, obtaining emails based on personal and domain names, searching for emails on Google and LinkedIn, and more.
  2. Mailchimp is a one-stop-shop marketing platform that facilitates communication with and management of your clientele. They take an in-depth look at your data, implement best-in-class methods for contact management, and craft eye-catching marketing campaigns.
  3. Boomerang for Gmail: An email productivity app and scheduling calendar for Gmail. In addition to the usual features of an email client, Gmail now lets you schedule meetings, send emails at a later time, keep tabs on replies, create automated messages, and even use artificial intelligence to improve your correspondence.
  4. GetProspect: You can easily and quickly find the email addresses of your LinkedIn connections and virtually anyone else for no cost at all using this method. You can quickly find anyone's email address and generate LinkedIn leads with the click of a button using the GetProspect Chrome extension.
  5. Yamm For those who are not familiar with HTML, YAMM provides a simple Mail Merge tool. To begin, pick a Gmail draft you've already started. Just replace the names and other details from the spreadsheet with the variables/markers in your email template. Utilize a spreadsheet to instantly communicate with your contact list via personalized emails.
  6. Hunter is a helpful app to have if you need to search through your inbox rapidly. Simply enter the domain and it will locate the corresponding email format. Hunter also provides a confidence rating to let you know how likely it is that the email is accurate. Because of this, Hunter is among the most effective email search engines available.

  • Proposals and Invoicing Tools

  1. Invoiceto: This service provides a blank, clickable, cloud-based invoice template at no cost. It is a straightforward and easy-to-use free invoice maker. After creating your invoice, you can download it as a PDF.
  2. HelloSign: Users can upload a document that needs signatures into HelloSign, and with the drag-and-drop feature, the areas that need to be signed are automatically highlighted. Afterwards, the user enters the signatory's email address and submits the document for electronic signature.
  3. Slimvoice: It is a local program, meaning it runs on your machine and reads text files. Make, edit, export, and send as many invoices as you like without spending a dime. Slimvoice eliminates extraneous steps and provides an easy way to send PDF invoices and receive payments.
  4. Wave: Billing that can be tailored to each individual customer's needs. In addition to accepting payments, Wave also lets you follow up with clients via email and send invoices, receipts, and payment reminders. Moreover, it provides a specialized invoicing mobile app for submitting invoices and monitoring payments.

  • Inbound and Outbound lead gen tools

  1. Snov.io is an all-in-one solution that can be used to do everything from harvesting emails from a company's website to locating emails using search engines like Google and LinkedIn to obtain emails based on personal and domain names.
  2. Global Database: Through a user-friendly online interface and sophisticated filtering options, Global Database provides reliable and current company data. You can obtain the contact information of businesses that fit your ideal lead profile based on their financial health, credit risk, market standing, or online presence. You can tailor the process to meet your needs by selecting appropriate criteria as well.
  3. ConvertPlus: Another option for integrating pop-up forms into your website is ConvertPlus. This software is not a software as a service (SaaS) product, but rather a WordPress plugin. Timed pop-ups, scroll-percentage pop-ups, exit pop-ups, and so on are all available. The tool can be useful for WordPress-based businesses and provide a cost-effective alternative to similar SaaS products.
  4. Hellobar: With the aid of Hello Bar's visually appealing banners, bars, sliders, and pop-ups, their clients are able to significantly increase a wide variety of KPIs.
  5. Flowlu's free lead capture software is top-notch, allowing you to easily create effective lead capture forms for your web apps, which will result in more signups and conversions.

  • Marketing management tools

  1. ActiveCampaign is a customer relationship management, electronic mail advertising, and marketing automation system. ActiveCampaign is a solid choice for marketers who need this three-in-one solution. We also like its automation features.
  2. Hull gathers all of your campaign information in one place so you can see the big picture of how everything is performing as a whole. The same is true for customer information, meaning your sales team will always have access to the most up-to-date details about each customer.
  3. Hoovers claims to have more business data than any other company. This means that Hoovers is a great resource for finding the qualified leads your business needs.
  4. Marketo is yet another comprehensive service that includes lead management, lead scoring, email marketing, email automation, and analytics. Once more, pricing will be heavily dependent on the features you require, so be sure to get in touch with their sales team to learn more.
  5. Pardot: In order to manage and qualify sales leads, Pardot is a popular tool. Having confidence that you are only talking to the best leads is made possible through lead qualification. Pardot's marketing automation features and granular segmentation help you connect with potential customers more effectively.
  6. Overloop is a customer relationship management tool that specializes in email-based sales and marketing activities like prospecting, conversations, pipelines, and workflows. You can get a bird's-eye view of your business with the help of a drag-and-drop dashboard that displays all of your lead pipelines. So that you can put your sales prospecting on autopilot, Overloop's automation is based on a graphical dashboard.

  • CRO Tools

  1. LeadFormly is a tool that helps you optimize your web forms to increase conversions. There are many different options for creating forms, but only a select few include form analytics features for tracking results and making improvements.
  2. LeadForensics: Even if you use a tool like LeadFormly to greatly increase the number of visitors who fill out your forms, some leads will still be missed. LeadForensics helps with this problem by identifying the companies that visit your site (even if they don't submit an enquiry form) based on their IP address.
  3. Pingdom: Pingdom is a web-based service that monitors the uptime and responsiveness of your servers, applications, and websites anywhere in the world. In terms of monitoring web performance and digital experience, it is a solid choice. Pingdom is simple to set up, use, and grasp.
  4. VWO (or Visual Website Optimizer, as it used to be known) is our go-to tool for split-testing. You can use it across all of your active ventures to ensure that all key pages in your user journeys are continually improving their conversion rates.

  • Communication Tools

  1. Drift enables you to have meaningful conversations with customers, allowing you to provide them with helpful and individualized service. This system is based on the principles of conversational marketing and sales. Instead of having site visitors fill out forms and wait for follow-ups, Drift lets you have conversations with them immediately.
  2. Intercom: Want to fully engage site visitors? A cutting-edge messaging service is what you need. The solution may lie in the Intercom system. Having direct communication with your customers via a messaging app can increase both customer satisfaction and brand loyalty. Your leads and customers can always reach you through Intercom's chatbots, live chat, and other communication-based apps.
  3. CallPage: Increase your business's phone-based leads with the help of CallPage. Visitors to your website can submit their contact information by dialing a button on the page. When they do, they'll get a callback within 28 seconds no matter where they are. Obviously, you can restrict calls to specific times of day, such as when you're open for business. The ability to communicate quickly is especially important when qualifying leads and making sales. CallPage serves as a bridge in this respect.

These are some of the powerful tools you can use today, but remember that there are many other tools out there! Please share your experience with your favorite tools with us. We hope you\’ve found this resource useful for your lead generation efforts. If there's anything we've missed, let us know!

About Plumfind

Surrounded by marketing data, but feeling more confused than ever? You\’ve come to the right place! At Plumfind, our mission is to do the heavy lifting for you so that you can focus on what matters the most: growing your business by identifying the most promising opportunities.

About the author(s):

Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.