Plumfind, as a specialist in advanced server-side tracking and digital analytics optimization, helped an adventure sports company overcome critical data tracking limitations that were hampering their marketing effectiveness. This comprehensive case study demonstrates how proper server-side implementation can dramatically improve conversion tracking and marketing ROI for outdoor adventure businesses.
About The Company
The company specializes in whitewater rafting adventures, raft and kayak rentals, and serves as a premier destination for outdoor enthusiasts seeking Colorado River experiences.
Before: Data Blind in Peak Season
The company was flying blind during their most critical revenue period. Their basic Google Analytics setup was missing crucial booking data as browser tracking prevention was blocking their insights, seasonal marketing dollars were being wasted on channels that couldn’t be properly measured, and they had no visibility into what happened between a customer’s first click and final booking.
Without reliable attribution data, this 50-year-old rafting company couldn’t identify which marketing campaigns actually drove bookings. Every lost conversion insight meant money left on the table during their short Colorado rafting season.
After: Complete Marketing Clarity and Explosive Growth
Fast-forward to today: The sports company now tracks every touchpoint in their customer journey with precision. They see exactly which ads drive bookings, can optimize their marketing budget in real-time, and have complete visibility from initial interest to final purchase.
The results speak for themselves, showing data comparison between May–June, 2025 and Mar–Apr, 2025 :
- 73.48% increase in total users (5,308 vs 3,061)
- 86.83% boost in new user acquisition (3,411 vs 1,826)
- 60.29% more purchase events (335 vs 209)
- 367.65% increase in tracked revenue ($99,403.27)
- 509.09% improvement in purchase event tracking(335 vs 55)
- 10.95% increase in GA4 tracked total sessions(9,873 vs 8792)
- 21.95% increase in engaged sessions(5,543 vs 4326)
Their marketing team now makes data-driven decisions with confidence, knowing exactly which channels deliver ROI during their peak season.
Bridge: Plumfind’s Server-Side Tracking Revolution
Plumfind implemented a comprehensive dual-container Google Tag Manager architecture with Stape.io server-side hosting that completely transformed their data collection capabilities.
The Technical Solution:
- Dual GTM Container Architecture with US-hosted server container
- Stape.io server-side configuration for enhanced privacy and accuracy
- CookieYes integration for GDPR compliance
- Advanced event tracking for complete customer journey visibility
- Cross-channel attribution enhancement for longer consideration cycles
The Implementation Process: Plumfind moved them from basic client-side tracking to sophisticated server-side data collection that bypasses browser restrictions, captures data from ad-blocked users, and provides privacy-compliant insights across all touchpoints.
The server-side approach enabled them to track critical conversion events like view_item_description (↑354.57%), form_start (↑464.58%), and view_book_form (↑665.06%), that were previously invisible.
Business Impact: This wasn’t just better data collection but it was a genuine business transformation. The enhanced tracking revealed hidden conversion opportunities, enabled precise marketing optimization, and provided the sophisticated analytics infrastructure needed to compete effectively in outdoor adventure tourism.
Ready to transform your digital marketing performance like this Adventure Sports Company? Contact Plumfind today to learn how our server-side tracking expertise can help your business achieve similar results.