This audience includes consumers who are actively planning to buy or lease a personal motor vehicle. This is one of the largest audiences in our database as it includes a very wide range of vehicles ranging from scooters to sport utility vehicles (SUVs). Due to its immense size, we recommend combining this audience with one or more of its subcategories for building well-targeted campaigns. Subcategories include various brands, classic vehicles, compact cars, convertibles, coupes, crossovers, diesel vehicles, hatchbacks, hybrid & alternative vehicles, luxury vehicles, motorcycles, off-road vehicles, pickup trucks, scooters & mopeds, sedans, sports cars, station wagons, sport utility vehicles (SUVs), and vans & minivans. Consumers in this audience make their decisions based on a number of factors such as vehicle features, price, promotions, warranty options, vehicle types and brands. They use the web and social media resources to learn about road tests, vehicle comparisons, and performance reviews.
There is a peak in purchasing intent in Q1.
This audience includes significantly more male consumers than female consumers.
We analyzed Google Analytics accounts with millions of users to compile this dataset.
Our data set covers January 2020 to November 2021.