This audience includes consumers who are interested in buying arts and crafts supplies. They use the web and social media to watch tutorials, improve their crafting skills, and find inspiration for their next arts and crafts project. There are many types of products under this category, such as craft adhesives, paintbrushes, classroom decorations, foam boards, sculpture modeling compounds & tools, art paints, poster boards, paint sponges, drawing supplies and stencils.
No clear seasonal patterns. The purchasing intent remains stable throughout the year.
Female and male consumers have similar levels of interest for this audience.
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We analyzed Google Analytics accounts with millions of users to compile this dataset.
Our data set covers January 2020 to November 2021.