In-Market Audience Breakdown

Apparel & Accessories/Shirts & Tops

This audience includes consumers who are actively planning to buy women’s or men’s shirts and tops. There is a very wide range of products that fall into this category. Some examples are dress shirts, t-shirts (with long or short sleeves), camisoles, polo shirts, singlets, sleeveless shirts, tank tops and sweatshirts. Consumers in this audience browse the web and social media to explore the latest fashions, follow experts and influencers and get recommendations from other consumers. This is primarily a business-to-consumer (B2C) audience.

Apparel & Accessories/Shirts & Tops


No clear seasonal patterns. The purchasing intent remains stable throughout the year.


Female and male consumers have similar levels of interest for this audience.

Also interested in


Suggested keywords


Our Methodology

We analyzed Google Analytics accounts with millions of users to compile this dataset.



Our data set covers January 2020 to November 2021.