This audience includes consumers who are interested in buying women’s or men’s pants or shorts. Some of the subcategories include jeans, dress pants, khakis and chinos. Consumers in this audience explore latest styles, get new fashion ideas and compare brands using the the web and social media. This is primarily a business-to-consumer (B2C) audience. Please note that consumers looking for shorts may also be found in the Activewear in-market audience.
No clear seasonal patterns. The purchasing intent remains stable throughout the year.
Female and male consumers have similar levels of interest for this audience.
We analyzed Google Analytics accounts with millions of users to compile this dataset.
Our data set covers January 2020 to November 2021.