This audience includes consumers who are actively planning to buy women’s or men’s outerwear. Some of the subcategories include raincoats, jackets, parkas, and trench coats. Consumers in this audience browse the web and social media to see the latest fashions, get recommendations from other consumers, experts and influencers. This is a business-to-consumer (B2C) audience.
There is a very clear trend in purchasing intent: starting in late summer, there is increased interest in this audience. November, December and January are the top months of audience purchasing intent.
This audience includes more female consumers than male consumers.
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We analyzed Google Analytics accounts with millions of users to compile this dataset.
Our data set covers January 2020 to November 2021.