In-Market Audience Breakdown

Apparel & Accessories/Lingerie

This audience includes consumers who are interested in women’s intimate apparel or fashionable underwear. Web and social media resources help them keep an eye on the latest fashions, watch consumer reviews and get sizing recommendations. This is a business-to-consumer (B2C) audience.

Apparel & Accessories/Lingerie


There is a peak in purchasing intent during the Holiday shopping season in Q4. Otherwise, purchasing intent remains stable during the rest of the year with the slight exception of reduced interest in late summer - early Fall.


This audience includes significantly more female consumers than male consumers.

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Our Methodology

We analyzed Google Analytics accounts with millions of users to compile this dataset.



Our data set covers January 2020 to November 2021.